Digital TV Market Size, Revenue, Development Strategy, Growth Potential, Analysis and Business Distribution

Market Overview

Market Research Future (MRFR) in its study finds that the digital TV market is witnessing an exponential growth in North America. The study also assesses the market’s potential in some of the other major regions such as Asia Pacific, Europe, Latin America and the Middle East Africa (MEA). In doing so, the study presents an overview of the digital tv market size on a global scale. Digital TV is certainly emerging as the next frontier for the TV industry. It is far more superior as compared to conventional TV technologies, thus the future seems extremely bright for digital TV. MRFR’s study also notes that the global digital TV market is set to witness a healthy growth over the next several years.

The Global Digital TV Market is expected to grow at 13% CAGR during the forecast period.

The massive improvement in communication and broadcasting technology is also partly responsible for the growing popularity of digital TVs. Viewers today are exposed to a plethora of multi-media outputs and it is important for the TV industry to align with the changing trends. It is capable of offering high-quality viewing experience, which makes it a prominent contender to carry the baton forward. Digital TV, being a dynamic viewing technology is compatible with most broadcasting platforms that currently exists. They are future-ready - digital TVs come with an important features ‘interconnectivity’, they can be easily connected to the internet and other peripheral devises. Such factors are having a positive impact on the global digital TV market. In addition, increased demand for digital content and proliferation of internet are two factors that are expected to support the growth of the market in the coming years.

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Global Digital TV Market – Segments

For the convenience of understanding, the report is segmented into four key dynamics;

By Type : HDTV, EDTV, and SDTV.
By Resolutions: 720p, 1080p, and 4K among others.
By Size: 11”- 32”, 33’’-42”, 44’’- 50’’, and more.
By Region: Europe, North America, Asia Pacific, and the Rest-of-the-World.

Key Players:

The market share analysis is derived by considering various factors such as financial position, segmental RD investment, brand value, company’s product portfolio, strategy analysis, and, key innovations in Digital TV Market among other factors. The prominent players in the Digital TV Market are Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (U.S), Haier Group Corporation (China), Hisense Co., Ltd. (China), LG Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), ATT Inc. (U.S), DISH Network (U.S), Verizon FiOS (U.S), Roku (US), Skyworth (China),TCL (China),Changhong (China),Konka (China),Loewe (Eu), Metz （EU）, Vestel（EU) and Funai (Japan).

Global Digital TV Market – Regional Analysis

North America, heading with the high impact of technological advancement, is expected to retain its dominance over the global digital TV market throughout the forecast period. Additional factors such as the availability of digital content and economies of scale alongside the early adoption of digital technology boost the growth of the regional market.

The US, among other North American countries, contributes largely to the overall growth of the regional market. Furthermore, the emergence of new technological solutions, augmenting demand for digital televisions and sharper picture quality, and increasing sale of televisions in this region are some of the major factors boosting the highest revenue growth in the digital TV market in North America.

The digital TV market in Europe accounts for the second-largest market, globally. The region had acquired around 29% of the market share in 2016. Technological advancements and the presence of some of the key market players in the region are key some of the driving forces behind the growth of the regional market. Indeed, the resurging economy in the region is playing a causal role in driving the demand in the market, increasing consumers’ purchasing power.

The Asia Pacific digital TV market accounts for another lucrative market, globally. Factors such as the presence of giant providers such as Samsung, Sony, and Panasonic and their hi-tech resolution quality drive the growth of the regional market.

Moreover, the rapidly improving economy that is improving the quality of lives by increasing per capita disposable income, the availability of low-cost but high-quality televisions, and the growing demand of technologically advanced consumer electronics products foster the growth of the market in the region.

Furthermore, factors such as the increased adoption of new technological solutions, increasing competition among digital television providers, and the increasing demand for consumer electronics helps the market to proliferate.

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TABLE OF CONTENTS

1 Executive Summary

2 Market Introduction

2.1 Introduction

2.2 Scope Of The Study

2.2.1 Research Objective

2.2.2 Assumption

2.2.3 Limitation

2.3 Market Structure

2.3.1 Global Digital TV Market Structure

3 Research Methodology