Global Consumer Genomics Market size was valued at US$ 13400 Mn in 2019 and the total revenue is expected to grow at 11% through 2020 to 2026, reaching nearly US$ 27800 Mn.

The global Consumer Genomics market report is a comprehensive analysis of the industry, market, and key players. The report has covered the market by demand and supply-side by segments. The global Consumer Genomics report also provides trends by market segments, technology, and investment with a competitive landscape.

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Global Consumer Genomics Market Overview:

Genomic research, understanding, and sequencing is the field of genomics dealing with an individual's genetic analysis, interpretation, and sequencing. The term "Consumer Genomics" refers to the study of meaning, spacing, and differences to determine minute and complex customer behavior. The sequencing, analysis, and sequencing of the genome are both parts of consumer genomics. Diagnostics, fitness and diet, maternal healthcare, genetic relatedness, ancestry, and other applications all use them. When genotypes are identified, the person may make inferences about their origins, disease risks, and other trait expressions.

The consumer genomics industry is booming, thanks to its low barriers to entry. A patient can order a genetic test online, obtain a test kit in the mail, and extract a DNA sample from the comfort of their own home. Patients will collect their results at home and will not need the assistance of a genetic counselor or physician.
Global Consumer Genomics Market Dynamics:

Drivers:

The primary factor driving the market's growth is rising health consciousness among the population as a result of rising disease prevalence, which has resulted in the need for genomic testing. Other factors leading to demand growth include increasing government policies and the number of genomic programs. Furthermore, expanding use areas and lower sequencing costs contribute to a favorable view on business growth.

In the coming years, the global consumer genomics market is expected to grow at a rapid rate. This is mostly due to the patient's increased use of genealogy services as the expense of sequencing has decreased significantly. Several recent technological advancements have reduced the cost of sequencing, lowering the total cost of genomics. In genomics, sequencing is a critical and important technique.

Other factors that are likely to push the consumer genomics industry in the coming years include a rise in the incidence of chronic diseases and increasing demographic pressure.
Restraints:

The high cost of genomic devices, on the other hand, is impeding business development. However, a scarcity of trained professionals and a lack of understanding in developed countries are expected to hinder the market's global expansion.
Global Consumer Genomics Market Segment Analysis:

Based on Product, the Consumables segment dominated the market over a forecast period.

Based on Technology, the sequencing segment is anticipated to have the largest share during the forecast period. Even in asymptomatic individuals, genomic screening can reveal genetic variations that can cause disease or raise the chance of disease growth. As a result, genome sequencing may improve the ability to intervene before a disease develops or to begin care for a disease that has yet to be identified.

Based on Application, the genetic relatedness group dominated the consumer genomics industry, accounting for 19.9% of sales revenue, in 2020. The most common form of paternal testing is included in this section. The segement is being driven by the increased acceptance of paternity tests, fertility testing, and maternal paternity testing. Paternity testing kits are simple to purchase online, but they are not legal. Several customers, on the other hand, are using DTC genetic tests to learn more about their inherited characteristics and to find long-lost ancestors.

Global Consumer Genomics Market Regional Insights:

North America led the consumer genomics industry in 2020, accounted for 46.0 percent of total sales. This can be since genomics was first commercialized in North America, as well as the involvement of a large number of key players involved in DTC tests. The emergence of major players in the DTC field in the United States, as well as widespread knowledge of at-home research among the general public, demonstrates the country's dominance in the consumer genomics industry.

Increased government efforts to strengthen genomics programs in Canada are expected to boost Canada's competence in DTC genetics even further. The Canadian Medical Association (CMA) promotes general recognition and research, as well as increasing patient awareness of the benefits and drawbacks of DTC genetic testing.

Due to increased knowledge of DTC genetics and the availability of funds for long-term research projects, the demand for consumer genomics in the Asia Pacific has a promising future. The expansion of the regional industry is also boosted by the arrival of new market players. Prenetics Limited, for example, is a consumer Genomics Company headquartered in Hong Kong sells its products in East and Southeast Asia.

Global Consumer Genomics Market Key Developments:

Ancestry introduced the AncestryHealth platform focused on Next Generation Sequencing in August 2020. (NGS). Other ancestry-based tests offered by the firm include Family Tree DNA and National Geographic's Genographic Initiative, which include pregnancy, paternity, relative, and grandparent recognition.

The objective of the report is to present a comprehensive analysis of the global Consumer Genomics market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The report also helps in understanding the global Consumer Genomics market dynamics, structure by analyzing the market segments and project the global Consumer Genomics market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Consumer Genomics market make the report investor’s guide.

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Global Consumer Genomics Market Scope: Inquire before buying

Global Consumer Genomics Market, by Region

• North America
• Europe
• Asia Pacific
• The Middle East and Africa
• South America
Global Consumer Genomics Market Key Players

• 23andMe, Inc.
• Ancestry
• Gene By Gene, Ltd.
• Myriad Genetics, Inc.
• Color Genomics, Inc.
• Mapmygenome
• Positive Biosciences, Ltd.
• Futura Genetics
• Helix OpCo LLC
• MyHeritage Ltd.
• Pathway Genomics
• Veritas
• Amgen, Inc.
• Xcode Life
• Diagnomics, Inc.
• Toolbox Genomics
• SomaLogic, Inc.
• Illumina, Inc.
• Other Key Players

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